From the Desk of the CEO: Introducing the Strategic Plan
For two decades, this community has refused to let quadball disappear.
When teams folded, someone started another. When tournaments needed volunteers, people stepped up. When leadership was needed, players became organizers, officials, coaches, fundraisers, and administrators. Each generation solved the problems in front of them. Now it's our responsibility to solve the ones in front of us.
But the way we solve these problems can't be the same as it was 20 years ago, 10 years ago, or even five.
The sport has evolved. Our members have evolved. The way people build communities, discover hobbies, volunteer their time, and stay connected looks very different than it once did. If we keep trying to solve tomorrow's problems with yesterday's solutions, we'll spend all of our energy preserving memories instead of creating new ones.
When the Board of Directors and I began this strategic planning process, I was adamant about one thing: we were going to choose a different path.
We weren't going to build a vision around the Olympics or an ESPN broadcast deal. Those are exciting ideas, but they're not the work in front of us. Right now, our responsibility is to build a stronger foundation. Before we dream about where the sport could be, we have to ensure it will still be here—and thriving—for the next generation. That's why this plan focuses on sustainable growth over rapid expansion. Instead of chasing headlines, we're investing in stronger regional ecosystems, healthier college and club programs, meaningful opportunities to participate at every stage of life, more resilient finances, and the systems that allow great ideas to survive beyond the people who first created them.
Success won't be measured solely by how many players register next season or how many teams qualify for USQ Cup. It will be measured by whether the next generation inherits a stronger organization than the one we inherited.
The future of quadball won't be decided by a single tournament, one exceptional volunteer, or one great season. It will be shaped by thousands of small decisions made by people who believe this sport is still worth building.
✅ Weekly Action Item
I invite you to read through the strategic plan and think about where you fit into its future. Whether you can give two hours a month or 20, there is a place for you to make a difference. Maybe that's mentoring a new team, volunteering at a tournament, helping with recruitment, serving on a committee, making a donation, or stepping into a leadership role. Whatever your contribution looks like, it matters.
If you're ready to get involved—or you're not sure where your skills would have the biggest impact—I'd love to help. Send me an email at amanda.dallas@usquadball.org or apply for one of our open volunteer opportunities.
The next chapter of US Quadball won't be built by one person. It'll be built by all of us.